Frequently Asked Questions (FAQs)

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How long is the questionnaire?

The questionnaire length will vary depending on what answers you give, but the average length is 5 minutes.

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Can I complete the survey on my smartphone?

Yes, you can complete the survey on your smartphone or any other device, including a tablet, laptop or desktop computer.

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Do I have to answer every question?

We would like you to complete as many questions as you can. However, if there is any question that you don’t know the answer to, or that you don’t feel comfortable answering you can select either the ‘Don’t know’ or ‘Prefer not to say’ answer option.

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What if I don’t want to take part?

That’s fine – taking part in the survey is your choice and you can change your mind at any point.

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Is the information I provide safe online?

We take our responsibilities to keep your personal information secure very seriously. As such we take every reasonable precaution to ensure your information is protected from loss, theft, or misuse. We use a secure website (HTTPS) to ensure that your data is protected. This is the same type of website that you would generally see when shopping online.

As part of our commitment to the security of your information, Kantar Public has regular internal and external audits of its information security processes and is accredited to the International Standard for Information Security, ISO 27001.

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What about cookies?

This web questionnaire detects your computer's operating system, screen resolution and the browser you are using in order to adjust the questionnaire to best suit your system. This is done by the use of a cookie created on your computer. This information is returned to us and stored for statistical purposes only. We do not collect or store any personal information. It is possible for you to delete 'cookies' or to prevent their use by adjusting the browser settings on your computer.

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Is this research confidential?

Yes. Your answers and personal details will be kept in the strictest confidence and stored electronically on a secure server. Your answers to the questionnaire will be used for research purposes only. Only researchers at Kantar Public and the Department for Education will know what you have said. All statistics will be reported anonymously, meaning that it will not be possible to identify you in any published reports. You will not receive any ‘junk mail’ as a result of taking part.

Kantar Public comply with a range of security policy requirements, including those set by the Market Research Society Code of Conduct, the Data Protection Act and General Data Protection Regulation (GDPR). To review Kantar Public’s Privacy Policy, please click here.

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What will happen to the results of the surveys?

Your answers will be grouped with all the answers from thousands of others who take part in the research. The results will be written up in a report in which it will be impossible to identify you or your individual answers.

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Who are Kantar Public?

The Department for Education (DfE) has commissioned Kantar Public to carry out this survey on their behalf. Kantar Public is an independent research organisation and is a full member of the Market Research Society with a strong track record of conducting high quality research.

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What are my rights?

Completion of this survey is voluntary. We may ask you for some sensitive information but you don’t have to answer these questions. For more information see

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